On Double 11 in 2020, Tmall's GMV reached 498.2 billion yuan, which is a new high as expected. This kind of data is nothing new. We have collected some interesting data to get a glimpse of the new development trend of the industry.
Combining the thrill of the game with the thrill of shopping can truly win the favor of users.
To grab users is to grab the future, and a new round of e-commerce wars has begun.
In mobile Internet advertising activities, the logo is the basis of advertising operation, serving to identify the authenticity of traffic, verify the accuracy of advertising, and combat data fraud and other cheating behaviors. It is also the settlement basis for advertisers to place advertisements.
Double Eleven has been going on for the twelfth year. Under the outbreak of the epidemic this year and the complicated global economic environment, Double Eleven carries more significance.
Taobao has revised its version to prepare for a rainy day, and the live broadcast on the head has reached a new high. The popularity of Double Eleven this year far exceeds that of last year, and it seems to bear more retaliatory consumption brought about by the post-epidemic era.
Overview of launching in September; the release of the country's first live broadcast e-commerce standard; Tencent's advertising DMP upgrade to provide full-link data services; access to advanced new gameplay: multiple combinations of information flow joint investment.
iOS 14 may overturn the history of array advertising.
In 2020 under the epidemic situation, all live broadcasts that point to sales conversion are at the forefront.
Integrating dialect elements into advertisements has become a new creative form of brand content marketing.
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